An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO […]
An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO […]
When I started programming in 2005, the term artificial intelligence (AI) had a very different meaning. Picture simple, rule-based systems rather than the complex generative AI chatbots like ChatGPT that we know today. Also, there weren’t that many languages to choose from. C was my foundational language, and I picked up Basic, C++, C#, Java, […]
Customers today want more than just products. We’re looking for solutions that work and experiences that are easy. And once we have the product, we want to get good at using it — quickly. This isn’t just a hunch of mine: an impressive 81% of customers try to solve issues themselves before they even think […]
Customers today want more than just products. We’re looking for solutions that work and experiences that are easy. And once we have the product, we want to get good at using it — quickly. This isn’t just a hunch of mine: an impressive 81% of customers try to solve issues themselves before they even think […]
I’ve learned firsthand how essential effective FAQ software is for smooth business operations. I was working with a classic VC-funded startup, Dapper Labs, and we were expanding rapidly. Our product evolved daily, and our excellent support team was overwhelmed. The cause? The same recurring questions: “How do I navigate this feature?” “When is the next […]
If you’re a marketer in charge of strategy, content, or management of your company’s website — this report is for you. As HubSpot’s Website Blog editor, I need to keep my finger on the pulse of all things websites and marketing, and things are changing fast.
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
