Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the consumer. The siren graphic, the right shade of green, the logo’s round shape — you need everything to get […]

Every sales pro I talk to mentions the same challenges: inflation, rising interest rates, and pricing instability are making it harder to get deals across the finish line. Budgets are tighter, and buyers are more cautious about where they put their money. While that sounds daunting, there are still serious buyers out there, and they’re […]

Sales used to feel like a blank canvas every time I picked up the phone. No map, no rhythm, just intuition and hustle. That might work in the short term, but if you’re trying to scale, guessing isn’t a strategy. I learned that the hard way. The turning point came when I built my first […]

Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites. I’ve seen long documents and cheat sheets, and both work as long as they explain why you do […]

Whether it’s setting up analytics for a brand new website or diving deep into data to help inform strategic direction, I spend a lot of time configuring and analyzing website metrics. As a digital marketing consultant, I use metrics to inform what I do and assess the performance of tactics I’ve put into place.

As a customer experience professional, I’m hyper-focused on finding ways to improve the customer journey, and I’m always looking for tools to help me analyze customer insights. For me, AI tools are at the intersection of those two initiatives, especially when it comes to building out or improving the customer journey. I started looking into […]

If you’re still ignoring buyer journey questions, it’s time to pause and rewind. I say so because sales is now an increasingly consultative profession. Success today is less about “always closing” and more about “always helping” as a knowledgeable, reliable person that buyers can trust. Genuinely helping prospects demands providing them helpful and specific resources […]

Whenever a new business idea pops into my head, the first thing I do is check if the domain name is still available. That little habit has led me to buy over 50 domains. Today, I actively manage 27 of them. Each one carries a dream, a story, and a few impulsive buying moments.

There are several different approaches and frameworks used in the sales qualification process. Given the various ways to discover the best lead, I think any approach could be effective, depending on the sales process context. For me, as a SDR in B2B sales, I used the BANT framework, as well as the Challenger Sale methodology. […]

Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.