Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across a variety of businesses — scrappy startups, agencies with 50+ team members, and enterprises like Dell. Regardless of the company’s scale, I noticed a common problem: rapid growth without proper […]

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenthood to beauty influencers to comedy sketch creators. You’d be surprised to see that they don’t all have millions of followers; many are macro and micro-influencers with anywhere from 10,000 […]

I was 19, broke, and had no business being in business. My laptop was secondhand, my savings account had $200, and I was convinced that starting a company required connections I didn‘t have and money I’d never see. The whole thing felt impossible. But I learned something important: you don’t need a trust fund or […]

When you’re building your own brand online, you’ll learn quickly how much your website matters. Through promoting my own projects, I’ve spent many hours studying how top agencies design their sites to attract and convert.

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for anyone that is able to get an audience to take […]