I’ve seen it happen more times than I can count. A company launches a product with slick marketing and a dedicated support team. But behind the scenes, the departments barely talk to each other.  The result is a disjointed customer experience, and it taught me a critical lesson early in my career: a great product […]

If you want to know what your customers think about your brand, you need to ask them. But while many businesses use feedback forms to collect customer insights, my experience has shown me that not everyone uses them effectively.

When you’re building your own brand online, you’ll learn quickly how much your website matters. Through promoting my own projects, I’ve spent many hours studying how top agencies design their sites to attract and convert.