A guide on real-time sentiment analysis for enterprise support teams


With the cost of enterprise software continuing to rise, renewal conversations have become more complicated than ever. Because of this, every customer interaction matters, and keeping customers happy becomes critical to retaining business. Leveraging real-time sentiment analysis for enterprise-level support teams can help businesses meet the growing demand of today’s software customers. By surfacing negative […]

How ABM website personalization rules can help you reach 100+ target accounts


Generic account based marketing campaigns just swap out prospects’ names and call it “personalization.” At a small scale, that might pass. But in large ABM programs, this one-to-many approach quickly feels shallow, and the target accounts stop paying attention.

How automated renewal workflows help exceed customer retention targets


Churn isn’t always about unhappy customers. Sometimes, customers leave due to changing priorities, missed touchpoints, or even poor communication. Missed customer health signals and late outreach can cause valuable accounts to drift away. Teams need a proper system to track which accounts are up for renewal. Automated renewal workflows can reduce the headache. HubSpot’s CRM […]

AI website builders vs. traditional web development: The business case for both


If you’re trying to decide between AI website builders versus traditional web development, you probably want to save time, cut costs, and ensure a high-quality site. Is there a way to have it all? (Spoiler alert: Yes, I think so.) This article will help you compare speed, cost, scalability, and risk so you can choose […]