Customer service software for enterprises: Best options that scale with growth


Customer service inside a large organization is rarely simple. Teams sit in different regions, while requests arrive from email, chat, phone, and social channels. And the worst is that workflows evolve as products and policies change. If the systems underneath cannot keep pace, customer experience starts to feel uneven and hard to manage. Enterprise customer […]

Automated email segmentation: Setting up for better targeting


Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and then trigger personalized workflows and content for each group. Start by cleaning your data, creating […]

Top 7 use cases for AI personalization in marketing


As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted effort, versus when it’s tailored to one’s specific interests and behaviors. The latter makes both […]