AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes. The shift is already well underway. According to HubSpot’s 2025 State of Marketing […]
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries. It might be challenging to get everyone in agreement on what’s what, […]
Staying on top of website changes can feel like a full-time job. Whether you’re tracking your competitors’ movies, monitoring for critical feature updates, or keeping up with new regulation
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the com
Handling website design and management for a small business is no small feat. With limited resources, you might wonder whether to outsource it to a contractor or do it yourself using a websit
Seven in ten customers have walked away from a brand due to a poor customer service experience. Not high prices. Not a lack of features. Just one frustrating interaction.
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now […]
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
Handling website design and management for a small business is no small feat. With limited resources, you might wonder whether to outsource it to a contractor or do it yourself using a website builder. Both methods have their pros and cons — but which is best for your business?
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of an article, social media caption, or even live chat. A big part of this comes back to maintaining […]
