I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You can also check out the hard-won lessons my colleagues learned from the rollercoaster that was […]
Revenue attribution plays a crucial role in understanding what drives business growth. The right CRM can surface revenue data, connecting sales and marketing efforts directly to profitability
Seven in ten customers have walked away from a brand due to a poor customer service experience. Not high prices. Not a lack of features. Just one frustrating interaction. And it’s not always the agent’s fault — it’s the tech. Behind every “Sorry for the delay” message sits a maze of disconnected tools, missed notifications, […]
Content optimization tools have evolved beyond simple keyword density checks. They now help content rank in Google and show up in ChatGPT, Perplexity, and other large language models.
Content optimization tools have evolved beyond simple keyword density checks. They now help content rank in Google and show up in ChatGPT, Perplexity, and other large language models.
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps w
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer
For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, and follow-ups unfold on calls, in meetings, and on the road
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer data is about understanding what customers want and buildinga strong relationship at every stage. When businesses can see the full picture of their customers‘ journey – from first […]
