Google Chrome is one of the most commonly used modern web browsers and it offers a range of supportive tooling and services. While you might already be familiar with some Chrome developer tools, you might not know that they offer a dataset designed to help you make great UX decisions for your websites.

When I’m building or maintaining websites, one of my top priorities is making sure that my users have a positive user experience (UX) on my site.

Over the years, I‘ve learned firsthand that your landing page matters. Knowing how to create a landing page in HTML is essential to capture attention and drive conversions. Nail it, and you’ll capture attention. Get it wrong, and your visitors will click away.

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was […]

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the […]

A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what […]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? […]

Surveys are one of the best ways to gather customer feedback. But I can tell you from experience that crafting a survey from scratch can be a pain. That’s why I set out to find the best free survey maker by testing 16 feature-rich, zero-cost options. With the right free survey tool, you can produce […]

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the […]