Your company’s knowledge base is the informational lifeblood of customer self-service and internal efficiency. You could have hundreds of top-quality articles in your knowledge base, but if your knowledge base isn’t searchable? They might as well be invisible. I’ve seen how knowledge base search functionality is the difference between a static, underutilized pile of help […]
When I worked in HubSpot Support, the real superstars weren’t just the reps who could crush fifty cases a day. The ones I admired most were the team members who built deep expertise and product knowledge, and that’s what knowledge-centered support (KCS) is all about. Knowledge-centered support is a methodology focused on capturing, structuring, sharing, […]
You’ve come to the right place to learn how to craft your own Python AI chatbot.
If you want to learn how to build a survey, the most important thing to know is that an excellent survey respects your time. It should be succinct, ask the right questions, and provide valuable insights. As a respondent, I’m quick to bail if a survey is too long, confusing, and repetitive. If you want […]
An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO […]
An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO […]
When I started programming in 2005, the term artificial intelligence (AI) had a very different meaning. Picture simple, rule-based systems rather than the complex generative AI chatbots like ChatGPT that we know today. Also, there weren’t that many languages to choose from. C was my foundational language, and I picked up Basic, C++, C#, Java, […]
Customers today want more than just products. We’re looking for solutions that work and experiences that are easy. And once we have the product, we want to get good at using it — quickly. This isn’t just a hunch of mine: an impressive 81% of customers try to solve issues themselves before they even think […]
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.
