Reps are arguing in Slack about “who owns Berlin” while two hot inbound demos sit unworked. Every new hire triggers a border dispute. These challenges sound familiar to every sales leader. It’s a territory problem that only gets worse as teams add headcount. To provide clarity, sales organizations need to automate assignment with dynamic rules […]

I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI’s role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice […]

The average WordPress site takes 3.21 seconds to load—nearly double the 1.65-second speed of the sites that dominate Google search results. It’s even worse on mobile, with Hostinger’s research indicating an average of 13.25 seconds. That’s far too long.

Every year, customers ask more from support teams. They want quicker replies, seamless handoffs, and answers that feel personal across every channel. That rising bar makes the job harder. Agents burn out chasing context, while customers grow impatient when they have to repeat themselves. The scale of the challenge is only increasing. Gartner predicts 30% […]

A/B testing has long acted as a B2B marketer’s trusty GPS: launch two versions, track the results, and lean into what wins. Sounds simple. However, A/B testing gets complicated for teams selling to 10+ buyer personas.

Turning visitors into buyers is an immense challenge for any business. Across all industries, the average conversion rate for direct web traffic is just 3.5%.

I have found YouTube to be a great tool to grow a business. And the good news? You don’t need to film a single second of video to take advantage of it. Thanks to the YouTube data API, you can embed and display existing videos directly on your site.

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results.

In modern websites, sign-up pages have become essential. Businesses take these seriously because they stand to gain significant benefits from registered users, particularly access to valuable data that improves the customer experience.

B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.