The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined p

Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the com

One of the most satisfying things you can achieve as a business or personality is instant brand recognition.

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travell

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.