At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans. Curious to see what I’m talking about? Stick around because I’m diving into […]
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas. But with all the AI-generated blog posts out there, how […]
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas. But with all the AI-generated blog posts out there, how […]
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires […]
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that may be just the opening you need. Salespeople love to talk about whatever product or service they’re selling. Unfortunately, every time a salesperson does this, […]
When I worked in HubSpot Support, the real superstars weren’t just the reps who could crush fifty cases a day. The ones I admired most were the team members who built deep expertise and product knowledge, and that’s what knowledge-centered support (KCS) is all about. Knowledge-centered support is a methodology focused on capturing, structuring, sharing, […]
You’ve come to the right place to learn how to craft your own Python AI chatbot.
Early on in my sales career, I landed a big (at the time) deal after cold emailing about 30 prospects using a certain template. That one win had me convinced I’d cracked the code. I believed if the messaging worked for me once, it would work over and over, which is why it took me […]
When I started in B2B sales and my real phone sales prospecting journey began, I quickly realized I was lost. I was overwhelmed with the process of identifying the right industries, customer profiles, and decision-makers — not to mention finding the best phone number and email addresses to reach the prospect. I knew prospecting was […]
If you want to learn how to build a survey, the most important thing to know is that an excellent survey respects your time. It should be succinct, ask the right questions, and provide valuable insights. As a respondent, I’m quick to bail if a survey is too long, confusing, and repetitive. If you want […]
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