BUYWYO

Like many, I’m a big fan of buying products online, which means getting packages shipped to my house. When it’s time to check out, I avoid one shipping company in particular. This delivery service has left packages outside my door without my consent, forged my signature, and marked me as “absent” without even attempting delivery. […]

If you’re an online shopper like me, chances are you’ve set out to read a customer testimonial before purchasing a product or service. As consumers, we want to know that other customers are satisfied with their purchase before we are ready to commit. But what sets a great customer testimonial apart from a not-so-great one? […]

1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win deals by pitching their solutions too early.

In my time working in customer experience, I’ve learned that customers must be able to contact you when they want to. If they can’t, chances are they’re going to be pretty unhappy. This is why having a great “Contact Us” page on your company’s website is so important. By providing an easy-to-navigate Contact Us page, […]

The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR, Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers, calendar fillers, or worse—demo jockeys. None of these convey real value creation.

A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.

I joined my family’s staffing firm when I was seventeen, and since then, I’ve witnessed a complete transformation in B2B sales strategy over the decades. From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.

Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.

If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.

If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.