![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/1d91fe71-8e40-4c95-bb3f-bf8fe2bb08bc.png\")
<\/a><\/p>\nNot surprisingly, 52% of job seekers<\/a> say the overall quality of a job description is an influencing factor when they decide to apply for a job. So I like to think of job descriptions as being a powerful tool for advertising your company.<\/p>\n If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n \n As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information.<\/p>\n Before you draft a clunky job post, remember: less is more. The right candidates are out there \u2014 don\u2019t scare them off with an impossible checklist.<\/p>\n Note<\/strong>: The requirements and qualifications section can be intimidating for some job applicants, and if it\u2019s too extensive, you could scare off candidates who may be a good fit for the role, even if they have a different level or type of experience.<\/p>\n I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply.<\/p>\n This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.<\/p>\n Pro tip:<\/strong> Avoid overly narrow criteria that can limit diversity and miss candidates with unconventional but valuable experience. Here\u2019s how Lemlist approaches a listing of job responsibilities for a product marketing role:<\/p>\n The company bolds the jobs to be done and gives a succinct description.<\/p>\n Similar to job requirements and qualifications, this section should state what technical and\/or soft skills are needed for a candidate to perform in the role.<\/p>\n For example, if you\u2019re looking to hire a content marketer, you may list \u201cstrong writing skills\u201d as a mandatory skill. Or, if you\u2019re hiring a marketing analyst, you may list \u201cdata analysis\u201d as a skill needed to be successful in the role.<\/p>\n See an example:<\/p>\n Now, let\u2019s discuss the ways a job description will need to be customized for a particular role.<\/p>\n <\/a> <\/p>\n The job description you craft will need to be highly tailored to the role you\u2019re hiring for. After all, if you\u2019re hiring for a technical SEO role, you don\u2019t want to create a description that will attract newbies. Here are some of the most common types of marketing jobs available for modern marketers:<\/p>\n Ready to write a job description that attracts stellar candidates? Check out this list of sample descriptions for common marketing roles.<\/p>\n \n The marketing assistant role is key to helping a marketing organization run smoothly and effectively. Individuals applying for this role should have demonstrated the ability to handle a variety of administrative tasks efficiently and independently. They must be fast learners and agile.<\/p>\n Our team is hiring a marketing assistant to keep our organization running smoothly. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication.<\/p>\n An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. Candidates who can demonstrate these abilities through work experience could be a good fit for a marketing assistant role.<\/p>\n Real-World Example<\/strong><\/p>\n This job opening from 24 Seven Talent is a great example. Not only did they list expected skills, but they also disclosed a salary and benefits package.<\/p>\n Do you have someone on your team making sure marketing activities are organized and cohesive? If not, consider hiring a marketing coordinator. In this role, an individual is responsible for managing various projects within the marketing organization to ensure they are on time and within their budget.<\/p>\n Our team has a suite of exciting projects underway and we are looking for the right candidate to help us execute them in the marketing coordinator role. With various campaigns and initiatives on the horizon, we\u2019re hiring a skilled marketing coordinator to design and oversee marketing campaigns across platforms to reach company goals and increase brand awareness.<\/p>\n A qualified candidate for a marketing coordinator position should have experience supporting marketing campaigns and conducting research to understand the company\u2019s customer base and ability to reach campaign objectives.<\/p>\n Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025<\/strong> in marketing teams, according to HubSpot\u2019s 2025 State of Marketing<\/a>.<\/p>\n So if you aren\u2018t yet using social media marketing to your advantage, it\u2019s time to start. And to do so, you need a social media manager<\/a> who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies specific to various social networks, track the right metrics, and integrate the best tools and practices on those platforms.<\/p>\n Source<\/em><\/a><\/p>\n Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We’re looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.<\/p>\n You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.<\/p>\n A genuine interest in the latest social media trends and the ability to implement and carry out relevant social media campaigns.<\/p>\n Skill up your social media managers with HubSpot Academy\u2019s Social Media Courses<\/a>. Plug them into the onboarding program to ensure your brand follows the latest trends and best practices.<\/p>\n Choose from YouTube Marketing, Facebook Ads, End-to-end Instagram Strategy, and more.<\/p>\n Source<\/em><\/a><\/p>\n Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot’s State of Marketing Report 2025<\/a>? Likewise, content marketing ranked in the top three for B2C.<\/p>\n If you aren’t taking business blogging seriously enough, now would be the time. Hiring a dedicated blogger or blog manager is crucial to creating remarkable content.<\/p>\n Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025.<\/p>\n Source<\/em><\/a><\/p>\n You need someone who is not only a great writer and editor, but who can also keep your brand voice consistent across daily published content and understand how to use your blog to generate qualified traffic and leads for your business.<\/p>\n We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company’s voice across all blog content.<\/p>\n An ideal blog manager will understand your buyer personas<\/a> so well that published content addresses their needs, wants, and problems. Plus, blog managers must be well-versed in analytics and CMS platforms like HubSpot CMS or WordPress. Ideally, they know how to work with WordPress plugins and AI agents that facilitate blog posting.<\/p>\n This role is crucial for small businesses that want to scale up and for startups since inbound marketing plays a huge role in attracting leads at lower costs than other channels.<\/p>\n If this is the case, you’ll likely be looking to hire an all-in-one inbound marketer \u2014 someone who can build and grow your inbound marketing strategy from the ground up.<\/p>\n We are looking for an amazing, data-driven inbound marketer to own the majority of our company’s marketing funnel. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.<\/p>\n Look for someone who is very self-motivated and versatile \u2026 and gets stuff done.<\/p>\n Want to grow in-house expertise? Get your marketing specialists to scrutinize HubSpot\u2019s Inbound Marketing Framework.<\/a> Learn from pioneers and run result-oriented campaigns.<\/p>\n Marketing offers and downloadable content are the backbone of inbound marketing, serving as the fuel for all your inbound marketing strategies, including email, social media, search, lead generation,<\/a> etc. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers.<\/p>\n Marketing offers can include everything from educational ebooks to webinars, to free trials … the list goes on. Designing and creating this type of content is time-consuming and specialized. Time to call in a new member of your dream team to support your content marketing<\/a> efforts.<\/p>\n We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company\u2019s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.<\/p>\n Ideal candidates for the content marketing manager role should have experience creating and implementing effective content strategies. Seek their portfolio of content and measurable, ROI-connected results to talk about during the interview. How did the content perform and support overall business objectives?<\/p>\n Keep in mind that the average salaries for this role are about $127,000 – $210,000<\/strong> for experienced candidates and include a chunk of nice benefits. Think of your offering if you\u2019re aiming to attract middle- and senior-level talent.<\/p>\n Real-World Example:<\/strong><\/p>\n Here\u2019s what Vanta offers for a mid-senior position:<\/p>\n A great SEO specialist is not only about keyword research. They must understand the complexity and integrity of all marketing activities and be able to integrate growth SEO practices to move the needle.<\/p>\n Look for their proven results and tech knowledge. For example, ask if they have developed end-to-end project plans (including kickoff, ticketing, workback scheduling, meetings, GTM plans, and regular reporting) to help the team deliver against a roadmap.<\/p>\n We are hiring a talented SEO manager to join the marketing team. You will be responsible for identifying and executing opportunities to improve our company\u2019s and our content\u2019s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.<\/p>\n Your future SEO manager should be obsessed with checking and tweaking your keyword strategy<\/a>. Moreover, they should be able to develop a solid on-page SEO strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO, such as building white-hat inbound links<\/a>.<\/p>\n A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like Moz, Ahrefs, and Google Webmaster Tools. On top of that, modern SEOs must know how to work with AI tools and optimize for generative AI.<\/p>\n P.S. If you want to stay competitive in the AI search era, try out HubSpot\u2019s AI SEO Masterclass<\/a>.<\/p>\n When it comes to email marketing, there are a lot of moving parts. On top of making sure your emails are CAN-SPAM compliant<\/a>, you also have to optimize for mobile devices, nail timing, and frequency, organize your segmentation and personalization strategy, and craft great email copy (just to name a few).<\/p>\n With so many email obstacles, you really need a professional on the job <\/strong>to make sure your emails are being delivered, opened, and clicked on. Or you need someone to figure out why they aren’t being delivered, opened, and clicked on. An all-star email marketer will get jazzed up about optimizing and building a top-notch email marketing program<\/a>.<\/p>\n Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click-through rates climb higher and higher? We\u2018re seeking an expert email marketer to join our team. You\u2019ll be expected to develop and track email campaigns to ultimately increase our business’s email marketing<\/a> success.<\/p>\n An email marketing manager should have a unique set of skills. They must be able to craft and edit enticing content while also understanding the data and analytics behind email performance. The ideal candidate will be constantly looking for ways to experiment with new email marketing strategies to find what works best for their audience.<\/p>\n Choose a winning email marketing tool suite, HubSpot Marketing Hub<\/a>. Skyrocket your email marketing performance and drive revenue fast.<\/p>\n Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers are customers because your product or service makes a difference in their lives. That’s pretty special. Product marketers play a crucial role in positioning products\/services the right way to the right people because they have a deep understanding of your target customers and how your products and services fulfill their needs.<\/p>\n As a product marketing manager, you will be a leader on the team responsible for telling the world (and the company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.<\/p>\n Since product marketing managers work with cross-functional stakeholders, they must be collaborative. Candidates seeking a product marketing manager role should be prepared to share examples of times they have successfully worked on project teams across an organization.<\/p>\n Real-World Example<\/strong><\/p>\n At HubSpot, we\u2019re looking for candidates who excel in GTM execution and implement AI into their workflow for efficiency.<\/p>\n While you may be building up your inbound marketing team, paid marketing strategies, in moderation, can help you grow and scale your organic inbound marketing efforts. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like \n
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Marketing Job Requirements and Qualifications<\/strong><\/h3>\n
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<\/p>\nMarketing Job Responsibilities<\/strong><\/h3>\n
![\"a](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-3-20250629-429657.webp\" "\\"\\"")
<\/p>\nMarketing Job Skills<\/strong><\/h3>\n
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<\/p>\nTypes of Marketing Jobs<\/strong><\/h2>\n
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1. Marketing Assistant Job Description<\/strong><\/h3>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in a Marketing Assistant<\/strong><\/h4>\n
![\"marketing](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-5-20250629-4059719.webp\" "\\"\\"")
<\/p>\n2. Marketing Coordinator Job Description<\/strong><\/h3>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in a Marketing Coordinator<\/strong><\/h4>\n
3. Social Media\/Community Manager Job Description<\/strong><\/h3>\n
![\"the](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-6-20250629-7866477.webp\" "\\"\\"")
<\/p>\nJob Description<\/strong><\/h4>\n
Responsibilities<\/strong><\/h5>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in a Social Media\/Community Manager<\/strong><\/h4>\n
![\"social](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-7-20250629-5956136.webp\" "\\"\\"")
<\/p>\n4<\/strong>. Blog Manager Job Description<\/strong><\/h3>\n
![\"top](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-8-20250629-8414388.webp\" "\\"\\"")
<\/p>\nJob Description<\/strong><\/h4>\n
Responsibilities<\/strong><\/h5>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in a Blog Manager<\/strong><\/h4>\n
5<\/strong>. Inbound Marketing Manager Job Description<\/strong><\/h3>\n
Job Description<\/strong><\/h4>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in an Inbound Marketing Manager<\/strong><\/h4>\n
6<\/strong>. Content Marketing Manager Job Description<\/strong><\/h3>\n
Job Description<\/strong><\/h4>\n
Responsibilities<\/strong><\/h5>\n
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Requirements<\/h5>\n
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What Hiring Managers Look for in a Content Marketing Manager<\/strong><\/h4>\n
![\"benefits](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-9-20250629-5836770.webp\" "\\"\\"")
<\/p>\n7<\/strong>. SEO Manager Job Description<\/strong><\/h3>\n
Job Description<\/strong><\/h4>\n
Responsibilities<\/strong><\/h5>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in an SEO Manager<\/strong><\/h4>\n
8<\/strong>. Email Marketing Manager Job Description<\/strong><\/h3>\n
Job Description<\/strong><\/h4>\n
Responsibilities<\/h5>\n
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Requirements<\/h5>\n
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What Hiring Managers Look for in an Email Marketing Manager<\/strong><\/h4>\n
9<\/strong>. Product Marketing Manager Job Description<\/strong><\/h3>\n
Job Description<\/strong><\/h4>\n
Responsibilities<\/strong><\/h5>\n
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Requirements<\/strong><\/h5>\n
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What Hiring Managers Look for in a Product Marketing Manager<\/strong><\/h4>\n
![\"product](\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/marketing-job-descriptions-10-20250629-177923.webp\" "\\"\\"")
<\/p>\n10. Paid Marketing Manager Job Description<\/strong><\/h3>\n