{"id":1165,"date":"2025-06-27T17:45:31","date_gmt":"2025-06-27T17:45:31","guid":{"rendered":"http:\/\/buywyo.com\/?p=1165"},"modified":"2025-06-30T11:29:39","modified_gmt":"2025-06-30T11:29:39","slug":"how-sales-eras-have-evolved-from-why-us-to-insight-selling","status":"publish","type":"post","link":"http:\/\/buywyo.com\/index.php\/2025\/06\/27\/how-sales-eras-have-evolved-from-why-us-to-insight-selling\/","title":{"rendered":"How Sales Eras Have Evolved \u2014 From \u201cWhy Us\u201d to Insight Selling"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.thesalesblog.com\/blog\/how-sales-eras-have-evolved-from-why-us-to-insight-selling\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"How Sales Eras Have Evolved \u2014 From \u201cWhy Us\u201d to Insight Selling\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/06\/sales-eras-why-us.jpg\"> <\/a>\n<\/div>\n<p>A few days ago, <a href=\"https:\/\/www.thesalesblog.com\/blog\/b2b-sales-evolution-2025-strategy-guide\">I wrote about the three Sales Eras<\/a> I have sold into. The first era\u2019s conversation was about answering the question, \u201cWhy us?\u201d Recently, a salesperson asked me if it worked. I told him that it worked very well.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fhow-sales-eras-have-evolved-from-why-us-to-insight-selling&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, I wrote about the three Sales Eras I have sold into. The first era\u2019s conversation was about answering the question, \u201cWhy us?\u201d Recently, a salesperson asked me if it worked. I told him that it worked very well.<\/p>\n","protected":false},"author":1,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/1165"}],"collection":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":2,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1168,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1168"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}