{"id":239,"date":"2025-06-23T11:00:00","date_gmt":"2025-06-23T11:00:00","guid":{"rendered":"http:\/\/buywyo.com\/?p=239"},"modified":"2025-06-23T11:23:47","modified_gmt":"2025-06-23T11:23:47","slug":"ai-marketing-campaigns-only-a-bot-could-launch-which-tools-pitch-the-best-ones-product-test","status":"publish","type":"post","link":"http:\/\/buywyo.com\/index.php\/2025\/06\/23\/ai-marketing-campaigns-only-a-bot-could-launch-which-tools-pitch-the-best-ones-product-test\/","title":{"rendered":"AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]"},"content":{"rendered":"
At first, AI marketing campaigns were pretty obvious \u2014 robotic and stiff. Then, slowly but surely, brands started getting it. Now I\u2019m seeing AI-driven campaigns that feel alive; they\u2019re innovative, tailored, and sometimes so smart, you\u2019d swear they were made by humans.<\/p>\n<\/p>\n
Curious to see what I\u2019m talking about?<\/p>\n
Stick around because I\u2019m diving into some of the coolest AI campaigns and the tools making them a reality.<\/p>\n
Let\u2019s take a look at how to create an AI marketing<\/a> campaign, what the possibilities and limitations are, as well as what tools will give you the best results.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Why would you want to create an AI marketing campaign in the first place?<\/p>\n \u201cIt must be cheaper and faster\u201d<\/em> \u2014 a commonplace marketers\u2019 answer.<\/p>\n Can AI deliver that?<\/p>\n Let\u2019s think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results.<\/p>\n They use big data to find and replicate the top marketing campaigns, borrowing from their format and syntax while giving you an original campaign idea.<\/p>\n While they can\u2019t ever replace human originality, they can help humans do their best work.<\/p>\n So, here are the three real benefits of AI use in marketing.<\/p>\n The best marketing campaigns take weeks, if not months, to develop. Or do they?<\/p>\n AI marketing campaigns help teams move from concept to execution in a matter of hours, saving valuable time and making it possible to react quickly to changes in your market.<\/p>\n Our 2025 AI for Marketers research revealed that 53% of marketers, including managerial roles, saved from 1 to 3 hours per task<\/strong> each week.<\/p>\n That gives an opportunity for marketers to work on an average of five campaigns<\/a> at a time. This speed could be a game-changer.<\/p>\n AI tools may not give you an ADDY-winning campaign idea the first time or even the fifth time.<\/p>\n Together with its prompter (that\u2019s you), it can serve as a creative springboard to move through mediocre ideas to find an epic one. In fact, 46% of marketers use generative AI for ideas and inspiration.<\/p>\n According to McKinsey & Company,<\/a> top-performing organizations using AI are seeing bigger revenue boosts, with some experiencing growth of over 10%.<\/p>\n In turn, our research found that marketers report positive ROI <\/strong>from using gen AI to create content for audio\/visual channels (30%) and search\/SEO content (29%).<\/p>\n Though many factors determine how effective an AI marketing campaign will be, there\u2019s evidence that strategic, consistent deployment can boost the bottom line.<\/p>\n <\/a> <\/p>\n I wouldn\u2019t say AI impacted just marketing campaigns; it has reshaped everything for marketers. Workflows, processes, and even hiring decisions.<\/p>\n It all shows up in the results, too: marketing campaigns are performing better across different mediums.<\/p>\n Here\u2019s how it looks in action.<\/p>\n Gone are the days of guessing what to post or when. Today\u2019s AI tools scan trends, write and schedule posts at the peak time of user activity, pick the best hashtags in seconds, and even create the whole social media post from scratch.<\/p>\n No wonder that 71% of social media marketers use AI tools<\/a> as part of their strategy. And that same percentage says content created with generative AI performs better than content made without it.<\/p>\n What\u2019s most interesting to me is that consumers aren\u2019t as opposed to AI as many might think.<\/p>\n A Sprout Social survey found that 38% of people would actually be more interested<\/a> in a brand that shares AI-generated posts (as long as the content is really good).<\/p>\n AI isn\u2019t just for content \u2014 you can use it to rewire ad campaigns, too. Think smarter targeting, dynamic bidding, and on-the-fly creative tweaks.<\/p>\n A Bain & Company study found retailers using AI-powered targeted ads saw 10\u201325% higher ROAS.<\/a><\/p>\n That tracks with what I\u2019ve seen in my peers\u2019 results. When they let AI optimize Facebook ads,<\/a> their cost-per-click dropped and conversions jumped. Plus, the reach increased from 2k to 10k.<\/p>\n Pedigree teamed up with Colenso BBDO and Nexus Studios<\/a> to launch Adoptable<\/em>, an AI-powered campaign that turned every Pedigree ad into a local adoption ad.<\/p>\n Using generative AI, they created high-quality images of real shelter dogs and targeted them to areas where they’d be the best fit (based on factors like family makeup and nearby parks, all discovered thanks to AI).<\/p>\n Source<\/em><\/a><\/p>\n The results were huge:<\/strong> Within two weeks, half the featured dogs were adopted, shelter site traffic jumped 6x, and people who engaged with Adoptable were 12% more likely to adopt.<\/p>\n The campaign won the Cannes Lions Grand Prix and is now going global, making sure every Pedigree ad features a real dog who needs a home.<\/p>\n Our State of AI Marketing research reports that 64% of marketers use AI to create content, and it helps them with:<\/p>\n Does it work? Well, the results speak for themselves. For instance, The Links Guy<\/a>, an SEO agency, adopted Surfer\u2019s AI-assisted editor for client blog posts.<\/p>\n Within 6 months, their own site\u2019s Google clicks doubled (105% increase)<\/a> and impressions surged by 356% year-over-year.<\/p>\n Source<\/em><\/a><\/p>\n AI is changing how we understand customers, too. It churns through mountains of data to spot trends and segments humans might miss.<\/p>\n For instance, a recent survey found 24% of businesses are already using AI for audience segmentation<\/a>, meaning they can automatically cluster customers into micro-groups (e.g., \u201cfashion lovers who only buy on sale\u201d versus \u201ctechies who binge on emails\u201d).<\/p>\n Source<\/em><\/a><\/p>\n And since 73% of people want personalized experiences,<\/a> it just makes sense to give them custom chatbots, product suggestions, and content they actually care about.<\/p>\n With that, let me inspire you with real-world examples of AI marketing campaigns from different businesses. One was created and launched by me.<\/em><\/p>\n <\/a> <\/p>\n Rather than feeding ChatGPT prompts like \u201cGive me 10 headline ideas about\u2026,\u201d put on your strategist hat for a minute. What do you <\/em>need to know to produce a great marketing campaign?<\/p>\n Once you feed this high-level information to the tool, it\u2019s ready to start producing ideas and won\u2019t waste your time on campaign pitches that miss the mark. Then, you tweak the prompt to get a precise output.<\/p>\n At this point, you can ask artificial intelligence to brainstorm:<\/p>\n Before you start creating individual assets, use AI to pitch the overall concept and hook for your campaign.<\/p>\n Here’s how other brands are putting that into action:<\/p>\n In 2024, Klarna, a Swedish fintech company, used generative AI to help create about 30 marketing campaigns<\/a> for big retail events like Black Friday and Mother\u2019s Day.<\/p>\n The AI initially helped come up with ideas, then write the content, and create images. Thanks to it, Klarna quickly launched personalized campaigns in 45 countries.<\/p>\n They cut down the time to create a campaign from six weeks to just seven days, allowing them to do more campaigns, faster, and with more variety.<\/p>\n Night Shift, a Boston-based brewery, has launched a creative AI beer series called<\/a> AI-P-A<\/em><\/a>.<\/a> They used ChatGPT to craft the recipe and Midjourney to design the labels.<\/p>\n In partnership with MassRobotics, they\u2019ve released a bunch of beers with some seriously cool names.<\/p>\n For instance, check this one out:<\/p>\n Source<\/em><\/a><\/p>\n This edition brings major West Coast vibes \u2014 crisp, piney, and bursting with juicy grapefruit flavor.<\/p>\n Using AI to help with content ideation made the whole product development process faster and more cost-effective, and the end result caught everyone\u2019s attention.<\/p>\n Let AI handle your entire social media marketing campaign. It can prepare everything from the position and image creation to post description and targeting parameters, and even your campaign budget.<\/p>\n This spring, I was involved in organizing a techno event launch @otherverse.events<\/a> under a tight budget. So, I turned to testing a bunch of AI tools to generate relevant creatives.<\/p>\n My efforts paid off and brought a standout example of a fully AI-generated social media campaign created in under a few days.<\/p>\n Every post here is conceptualized, scripted, and visually generated using AI tools alone: Sora for video and written content, and Reve for generating ad creatives and printed posters. Sora, in turn, could remake uploaded artists\u2019 headshots, giving them the Matrix style.<\/p>\n Source<\/em><\/a><\/p>\n Once I nailed the right prompt, AI generated 10+ creatives under 30 minutes<\/strong>. That speed is something a human can\u2019t compete with. Here\u2019s how they turned out:<\/p>\n Another amazing example in this category is Lu do Magalu, an AI influencer<\/a> created by Brazilian retailer Magazine Luiza.<\/p>\n She started in 2003 as a digital assistant and evolved into a 3D persona with over 7.3 million followers. Lu promotes products, partners with big brands, and even speaks out on social issues.<\/p>\n Source<\/em><\/a><\/p>\n She\u2019s always active, never off-brand, and powered by data. Lu blends AI, automation, and CGI to create such good content that it\u2019s almost unsettling \u2014 in the best way.<\/p>\n Envision a Google search campaign by researching keywords and asking AI to pitch you a PPC campaign complete with copy and targeting demographics.<\/p>\n Here’s how it works in practice:<\/p>\n Sephora UK recognized that its highly segmented Google Ads account structure was limiting the effectiveness of AI-driven tools like Smart Bidding and broad match keywords.<\/p>\n The company consolidated its campaigns, reducing the total number by 85%,<\/a> to allow Google’s AI to optimize performance more effectively.<\/p>\n Results:<\/strong><\/p>\n A similar success story comes from Strong Automotive,<\/a> which set out to boost ad performance for 15 mid- to large-sized car dealerships.<\/p>\n They used AI to analyze user behavior and identify high-intent shoppers, then built customized Google Ads campaigns to target those audiences more precisely.<\/p>\n Results:<\/strong><\/p>\n Build out an email series or email campaign by feeding your AI tool your call-to-action, demographics, and key messages.<\/p>\n I highly recommend replicating the strategy that Emmy Jonassen and Kipp Bodnar at HubSpot used last year.<\/p>\n Instead of sending segmented emails to broad groups, this HubSpot duo used AI to personalize content based on each user\u2019s specific goals and intent.<\/p>\n The AI analyzed website data, company size, and past downloads to understand user intent. And then matched users with the most relevant content in HubSpot\u2019s library.<\/p>\n Results:<\/strong><\/p>\n What made the difference wasn\u2019t just better copy \u2014 it was AI predicting what each lead really needed and delivering it at just the right time.<\/p>\n Let\u2019s go through another success story.<\/p>\n Westfield Creative, a certified Mailchimp Pro partner, used Mailchimp\u2019s AI tools to craft weekly newsletters<\/a> with curated content.<\/p>\n With smart personalization and optimized send times, they reached a 15.8% click rate \u2013 well above industry norms.<\/p>\n The AI automated content suggestions, fine-tuned messaging to match subscriber interests, and led to stronger engagement and better audience retention.<\/p>\n Attract potential leads and save time with starter blog content for your website. And that\u2019s exactly what Luca CH, owner of HSU Marketing, did. Here\u2019s the story:<\/p>\n Luca used Arvow to grow a personal website, seeing impressive results in just 3 months \u2013 from $0 to $10,000\/month in recurring revenue<\/a> (with 100% AI content!).<\/p>\n Source<\/em><\/a><\/p>\n By focusing on high-converting, buyer-intent keywords, Luca saw a huge spike in organic traffic and keyword rankings.<\/p>\n Arvow’s automation helped speed up three things: content creation, keyword research, and publishing.<\/p>\n WalkMe is another company that needed to scale content production across multiple platforms<\/a>, starting with blogs. They adopted Jasper to:<\/p>\n Results:<\/strong><\/p>\n While AI video production is still in its early stages, you can absolutely request marketing campaign concepts and video scripts for just about anything.<\/p>\n And the following example proves just how insanely good AI video can look:<\/p>\n In 2024, Toys \u201cR\u201d Us used OpenAI\u2019s new tool, Sora,<\/a> to create a one-minute brand film. Instead of taking months to shoot, they made it in just a few weeks.<\/p>\n The video tells the story of founder Charles Lazarus dreaming up the toy store. Almost everything was made by AI, with just a few human touches like music + editing.<\/p>\n The film premiered at Cannes, then took off online. Shared on their site, across social media, and picked up by fans, creators, and even other brands.<\/p>\n But it\u2019s not only the industry giants benefiting from AI video. Keep reading for a story that proves it\u2019s for everyone:<\/p>\n Ukrainian edtech startup Headway also saw a big impact from using AI<\/a> for video ads. CEO Anton Pavlovsky<\/a> shifted gears, gave Midjourney and HeyGen a shot, and it paid off.<\/p>\n Video ad ROI jumped 40%, with 3.3 billion impressions in early 2024.<\/p>\n AI cut costs, saved time, and powered all their UGC style ads, driving more signups. On top of that, AI tools helped localize content and create dynamic ad experiences (e.g., like animating historical figures), which made their campaigns way more engaging.<\/p>\n A video example:<\/p>\n Finally, make sure your campaign can convert by building out a landing page with messaging that matches your ad content. Keep your concept consistent from end to end to engage readers.<\/p>\n Here are some case studies to inspire you:<\/p>\n After iOS 14 limited ad tracking, Swoveralls struggled to reach their audience.<\/a><\/p>\n Instead of relying on generic product pages, they used Replo to quickly create targeted, high-converting landing pages for seasonal campaigns.<\/p>\n Source<\/em><\/a><\/p>\n Results:<\/strong><\/p>\n Replo\u2019s no-code builder, AI-powered templates, and fast deployment helped Swoveralls align ad messaging with landing page content and turn more clicks into customers.<\/p>\n Essence Mediacom used SEATEXT AI<\/a> to personalize landing pages for each Google Ads keyword, creating unique, keyword-specific content.<\/p>\n Thanks to it, each page matched the search intent, resulting in a 25% improvement in Google Ads ROI and saving significant time by automating the creation of landing pages.<\/p>\n Source<\/em><\/a><\/p>\n Starting to see the possibilities? Now, let\u2019s get down to looking at the best tools for building your AI marketing campaign.<\/p>\n <\/a> <\/p>\n The flood of AI tools entering the market is more than a little mind-boggling.<\/p>\n To help you focus your time, I compared several of the top tools in a head-to-head test to see which creates the best marketing campaign. It\u2019s like having your own bevy of ad agencies pitching you campaigns.<\/p>\n Let\u2019s see how each one performed in our fictional campaigns.<\/p>\n One barrier to implementing AI effectively is that the tools are so vast that they can be difficult to understand and use. This campaign assistant is designed exclusively for creating marketing campaigns and is virtually foolproof.<\/p>\n The campaign assistant asks you specific questions about your audience, your messages, your writing style, and your CTA, so you don\u2019t miss anything important.<\/p>\n Tell the campaign assistant which campaign asset you want it to create. Then, you\u2019re ready to go.<\/p>\n To put Campaign Assistant to the test, we fed it a fictional use case for an ecommerce brand that sells sustainable bags and luggage.<\/p>\n First, I selected a marketing email and put in my prompts for the campaign. I described my business and three key messages that I want my audience to know.<\/p>\n Then, I gave a desired action and up to three descriptors to create a writing style. I asked for a witty and confident tone.<\/p>\n Here\u2019s the email that the campaign assistant sent back. It shares a catchy subject line and pre-header, three paragraphs that hit my three main points, and an \u201cOrder Your Bag\u201d button at the bottom.<\/p>\n Plus, HubSpot allows you to customize any email module, which streamlines the whole process. Next, you can schedule it, use different automation workflows, and more.<\/p>\n The email needs a little tweaking to make the writing tighter and more personalized, but it\u2019s a good start.<\/p>\n To continue the test, I asked the campaign assistant to convert this campaign into a Google Search ad campaign. I didn\u2019t have to input the information again \u2014 HubSpot’s campaign assistant simply converted it over for me.<\/p>\n The result? Short and sweet Google ad content in preview mode as it would appear on Google. If I want to use it, I can simply copy\/paste it over to Google Ads.<\/p>\n Finally, I asked the campaign assistant to create a social media campaign for Facebook.<\/p>\n The tool can also create campaigns for LinkedIn and Instagram (launching soon).<\/p>\n The platform suggested three ads with a headline and body copy for me to review and placed them in a preview pane.<\/p>\n While the images are just placeholders, it\u2019s useful to envision how it might look.<\/p>\n Once you have a campaign draft you\u2019re happy with or ready to edit outside the platform, you can copy\/paste it in one click or publish it if you\u2019re a HubSpot user.<\/p>\n While we always recommend strategy first, there\u2019s also a benefit to ideating in the same space where you produce your content. This helps you see your campaign in layout and tweak the designs in real time.<\/p>\n That\u2019s where HubSpot\u2019s other AI tool can come in handy. Content assistant<\/a> is a generative AI built into HubSpot\u2019s layout and publishing tool.<\/p>\n If you use HubSpot for email marketing or landing page creation, you can strategize, create, and publish all in the same window.<\/p>\n ChatGPT is likely the most well-known AI tool, with 400 million users weekly.<\/a><\/p>\n I tested it to see how it handles marketing campaign requests, giving it the same ecommerce campaign prompt.<\/p>\n Since ChatGPT doesn\u2019t have a plug-and-play prompt feature like Campaign Assistant, I fed it the information in natural language prompts (see the example below). This test used ChatGPT version 4o, paid account. Here\u2019s the marketing campaign it created.<\/p>\n The first iteration of the email campaign had some good lines and endearing emojis but had to be polished by a human editor anyway.<\/p>\n To make my campaign cross-channel, I prompted ChatGPT to repurpose my campaign for Google search.<\/p>\n The tool brainstormed three headline options for me and two ads. The headlines are too short and have nothing catchy about them.<\/p>\n The output also includes suggested keywords. Overall, Content Assistant by HubSpot<\/a> generated much better results with no prompting.<\/p>\n Beyond the ad copy, ChatGPT can also recommend parameters to make your PPC campaign a success. It recommends ad extensions, a bidding strategy, and best practices. If you prompt it to do so, of course.<\/p>\n Finally, I asked ChatGPT to convert this campaign into a companion ad campaign on Facebook.<\/p>\n ChatGPT produced social media copy that was similar to its email campaign draft \u2014 dry.<\/p>\n However, it also recommended audience targeting ideas for my post.<\/p>\n The verdict: <\/strong>ChatGPT gave me three ad alternatives and some basic campaign details about my audience and campaign objective. You could follow up with some additional prompts to get extra targeting recommendations, but who knows how much time you have to spend to get the desired result.<\/p>\n LLaMA 2<\/a> is Meta\u2019s large language model (LLM), which is free and open to the public.<\/p>\n Unlike ChatGPT or Google Bard, LLaMA 2 is open-source, allowing users to flag and fix potential issues. To chat with LLaMA 2 on a browser, I used Chat Arena<\/a>.<\/p>\n First, I fed LLaMA 2 the exact same prompt as Campaign Assistant and ChatGPT, asking for an email campaign. The email could use a shave for length, but it definitely delivered a witty tone.<\/p>\n Moreover, it generated five email examples tied to a specific occasion and incorporated storytelling in one of them. Lovely examples with a need to be polished slightly.<\/p>\n<\/a><\/p>\n
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Benefits of Creating an AI Marketing Campaign<\/strong><\/h2>\n
1. Launch campaigns fast.<\/strong><\/h3>\n
2. Spark fresh ideas.<\/strong><\/h3>\n
3. Drive revenue.<\/strong><\/h3>\n
How AI Has Impacted Marketing Campaigns<\/strong><\/h2>\n
Smarter, Faster Social Media That Gets Results<\/strong><\/h3>\n
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Hyper-Targeted Advertising<\/strong><\/h3>\n
Quick Case Study: Pedigree\u2019s AI Campaign: 50% of Dogs Adopted in 2 Weeks<\/strong><\/h4>\n
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Stronger Content, Optimized for Search<\/strong><\/h3>\n
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Data-Driven Personalization and Insights<\/strong><\/h3>\n
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16 AI Marketing Campaign Examples<\/strong><\/h2>\n
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1. AI Campaign Ideation<\/strong><\/h3>\n
Klarna \u2013 From 6 Weeks to 7 Days with Generative AI<\/strong><\/h4>\n
Night Shift \u2013 Brewing Creativity with AI<\/strong><\/h4>\n
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2. AI Social Media Campaigns<\/strong><\/h3>\n
Otherverse \u2013 Fully AI-Driven Instagram<\/strong><\/h4>\n
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Lu do Magalu \u2013 AI Influencer with 7 Million Followers<\/strong><\/h4>\n
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3. AI Advertising on Google Search<\/strong><\/h3>\n
Sephora UK \u2013 AI Optimization Drives 42% Increase in Conversions<\/strong><\/h4>\n
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Strong Automotive \u2013 AI Boosts CTR by 40% and Engagements by 175%<\/strong><\/h4>\n
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4. AI Email Campaigns<\/strong><\/h3>\n
HubSpot AI Strategy Boosts Email Conversions by 82%<\/strong><\/h4>\n
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Westfield Creative \u2013 15.8% Click Rate with AI<\/strong><\/h4>\n
5. AI Blog Campaigns<\/strong><\/h3>\n
$10K\/Month in 3 Months with 100% AI Content<\/strong><\/h4>\n
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WalkMe \u2013 3x More Content with Jasper AI<\/strong><\/h4>\n
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6. AI commercials and video marketing<\/strong><\/h3>\n
Toys \u201cR\u201d Us \u2013 AI-Generated Brand Film Premieres at Cannes<\/strong><\/h4>\n
Headway \u2013 40% ROI Boost with AI-Powered Video Ads<\/strong><\/h4>\n
7. AI Landing Pages<\/strong><\/h3>\n
Swoveralls \u2013 100% Conversion Rate Boost with AI Landing Pages<\/strong><\/h4>\n
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Essence Mediacom \u2013 25% ROI Boost with AI-Personalized Landing Pages<\/strong><\/h4>\n
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5 AI Tools [Reviewed] To Add To Your Marketers\u2019 Arsenal<\/strong><\/h2>\n
Campaign Assistant by HubSpot<\/a><\/strong><\/h3>\n
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AI Email Campaign with Campaign Assistant<\/strong><\/h4>\n
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AI Google Search Ad Campaign with Campaign Assistant<\/strong><\/h4>\n
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AI Social Media Campaign with Campaign Assistant<\/strong><\/h4>\n
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Honorable mention: <\/strong>Breeze \u2014\u00a0<\/a><\/strong>Content Assistant by HubSpot<\/a><\/strong><\/h4>\n
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ChatGPT by OpenAI<\/a><\/strong><\/h3>\n
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AI Email Campaign with ChatGPT<\/strong><\/h4>\n
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AI Google Search Ad Campaign with ChatGPT<\/strong><\/h4>\n
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AI Social Media Campaign with ChatGPT<\/strong><\/h4>\n
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LLaMA 2 by Meta<\/a><\/strong><\/h3>\n
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AI Email Campaign with LLaMA 2<\/strong><\/h4>\n