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<\/a><\/p>\nBut with all the AI-generated blog posts out there, how do you make sure your new content shares your opinions and sounds like you, not like everyone else on the internet<\/em>?<\/p>\n Lucky for you, I\u2019ve got you covered. I put a few of the most popular tools to the test to see which could actually help me write a great blog post. So buckle up and read on to find out whether ChatGPT, Claude, or Gemini performed best.<\/p>\n Table of Contents<\/strong><\/p>\n Fun fact:<\/strong> I use ChatGPT nearly every day as part of my workflows. Since I pay for it, I haven\u2019t spent as much time with Claude or Gemini. You get to see the behind-the-scenes of my maiden voyage, so to speak, since both have significantly more extensive capabilities than the last time I explored them.<\/p>\n (If you\u2019re a HubSpot user, their AI Blog Writer<\/a> inside the platform is a great starting point for topic generation, especially when you’re already working within your CMS.)<\/p>\n <\/a> <\/p>\n Before I go any further, I want to be hyper-clear on one thing: AI cannot read your mind.<\/p>\n It doesn\u2019t know much about you \u2014 your tone, style, or how <\/em>you think. But, give it the right context, and it might quickly catch on that you live for witty headlines and like to show up as helpful and unapologetically direct.<\/p>\n That\u2019s why the first step in my process is setting the stage for expectation, just like you\u2019d do if you were onboarding a new team member.<\/em><\/p>\n So before I put these tools to the test, I gave them the same background information, and then fed them the same prompts.<\/p>\n Want to learn more about my approach? I recently wrote about writing on-brand AI content and shared my approach (and included tips from other pros).<\/p>\n Here\u2019s the sample prompt I used to introduce myself to the new team members, err\u2026 tools.<\/p>\n \u201cHi [Tool Name]. <\/strong>I\u2019m a marketing strategist and content expert. I write for an audience of business owners, marketers, and creative professionals who want to improve their visibility, connect more deeply with their audience, and use messaging as a lever for business growth.<\/p>\n I have expertise in email marketing, messaging strategy, and using AI tools like ChatGPT and Claude to improve workflows and copy. My style is direct, conversational, and strategic.<\/p>\n My content goals:<\/strong><\/p>\n About my audience:<\/strong><\/p>\n Please let me know if you have any questions about me before I walk you through the next prompts.\u201d<\/p>\n Once I had clarified everything, I gave each tool the same task:<\/p>\n \u201cI\u2019m looking for blog post ideas around AI-powered writing workflows and how to train tools to sound like you. Please generate 10 distinct, specific, and click-worthy ideas that avoid clich\u00e9s. Include a short explanation for each.\u201d<\/p>\n Of note \u2014 all three tools provided 10 great ideas, but my screen could only grab so many. So I am sharing screenshots of the smaller asks and a text list of the 10 post ideas.<\/p>\n Oh ChatGPT, how do I love thee? Let me count the ways.<\/p>\n ChatGPT has a leg up here since it knows me (and, candidly, probably where I live, too.) I\u2019d say all of these tools are solid.<\/p>\n Here are ChatGPT\u2019s top 10 ideas:<\/p>\n I decided to move forward with \u201cThe First 5 Prompts I Give Any AI Tool Before I Let It Touch My Content.\u201d<\/p>\n Claude is fast. Like mind-blowingly fast. And I love that I didn\u2019t need to do a ton of prompting to help it understand what I wanted.<\/p>\n I wasn\u2019t planning to because I want to test the raw outputs of each tool, but it was an absolute delight that I didn\u2019t need to go down that path.<\/p>\n Here are Claude\u2019s top 10 ideas:<\/p>\n I decided to move forward with \u201cThe Authenticity Paradox: How AI Can Actually Make Your Content More Human, Not Less.\u201d<\/p>\n Gemini was a bit of a dark horse since I\u2019ve had less experience with it. But again, it\u2019s incredibly fast and came up with some really decent ideas. I\u2019d argue that they were some of the most creative, even if a bit formulaic.<\/p>\n I decided to move forward with, \u201cThe \u2018Human-in-the-Loop\u2019 Advantage: Crafting AI-Powered Content That Doesn’t Sound Like a Robot Wrote It.\u201d<\/p>\n Tough call. I think all of them did great here.<\/p>\n Here are a few things I noticed that stood out and felt more AI-ish to me:<\/p>\n To be more official, I used the following questions as a rubric to see how each performed:<\/p>\n Did the tool reflect an accurate understanding of me and my audience?<\/strong><\/p>\n Did it grasp my tone, POV, and priorities?<\/strong><\/p>\n Were the ideas fresh, not clich\u00e9? Would I want to click?<\/strong><\/p>\n So who is the winner?<\/strong><\/p>\n Honestly, too soon to tell. I will say I was incredibly impressed with the level of thought and layers of detail in Gemini\u2019s ideas.<\/p>\n <\/a> <\/p>\n Once I had a list of strong post ideas, I picked one to move forward with from each tool<\/p>\n Now came the next test: How well could each tool turn that idea into a structured, human-friendly outline?<\/p>\n Well, let\u2019s find out! I gave each tool the same prompt.<\/p>\n \u201cPlease create an outline for a roughly 800-word blog post titled: \u201c[insert title]\u201d. Use H2 and H3 structure, and include a one-line summary of what each section should cover. Keep it human-first and logical.\u201d<\/p>\n Here\u2019s how it worked (note: for the sake of brevity, I omitted the one-line summaries and focused on the sections and key points for each):<\/p>\n Here is ChatGPT\u2019s outline:<\/p>\n The First 5 Prompts I Give Any AI Tool Before I Let It Touch My Content<\/strong><\/p>\n Honestly, I think this is a pretty solid start. It feels pretty close to the vibe I want, and while yes, I need to share more of my opinions and writing style, I think we (me and GPT) could get to the finish line quite quickly.<\/p>\n Also, I love that it named the conclusion, whereas other tools just called it a boring ol\u2019 \u201cConclusion.\u201d<\/p>\n Here\u2019s Claude\u2019s outline:<\/p>\n The Authenticity Paradox: How AI Can Actually Make Your Content More Human, Not Less<\/strong><\/p>\n Not gonna lie, I love this. It feels high-brow and well-thought-out. This is definitely something I can see myself writing. Might take a bit more time, but this is a solid article I could really get behind.<\/p>\n Here is Gemini\u2019s outline:<\/p>\n The \u201cHuman-in-the-Loop\u201d Advantage: Crafting AI-Powered Content That Doesn’t Sound Like a Robot Wrote It<\/strong><\/p>\n Short answer \u2014 I don\u2019t love it. It has some great ideas, but it feels less tactical and substantive. More importantly, I think there\u2019s a pretty big lift to get it into my voice and share my thoughts.<\/p>\n Before I go any further, there wasn\u2019t a clear winner, but there was one I didn\u2019t like as much, and you\u2019ve probably guessed it. Sorry, Gemini. Better luck next time.<\/p>\n That said, here are the questions I considered:<\/p>\n Did the outline flow logically?<\/strong><\/p>\n Were the section headers helpful and clear?<\/strong><\/p>\n Was there enough depth\/detail for each section?<\/strong><\/p>\n Did it support the kind of blog post I\u2019d want to write?<\/strong><\/p>\n Based on my gut-check responses to these questions, I\u2019m taking back my statement about not having a clear winner. There was one \u2014 and it was Claude.<\/p>\n (If you\u2019re using HubSpot, Breeze Copilot<\/a> offers real-time outline suggestions right within your blog editor \u2014 making this step feel less overwhelming.)<\/p>\n <\/a> <\/p>\n This is where it gets interesting.<\/p>\n Coming up with ideas and outlines is fun, but writing the thing? That\u2019s the real wild card here. And I had an inkling of what to expect \u2014 a hypothesis, if you will.<\/p>\n Each platform already had an overview of who I am and who I serve, but not how I write. So I shared this prompt with each platform:<\/p>\n \u201cHere are three samples of my writing style so you can get an idea of how I think and what I believe. Please internalize this tone and keep it consistent as you help with idea generation, outlining, and writing.<\/p>\n Please let me know of any questions before I give you the next prompt.\u201d<\/p>\n Each came back with a serviceable description of my writing style, layered in with what I shared in the very first prompt.<\/p>\n Next, I shared this prompt:<\/p>\n \u201cBased on the outline you just created for a blog post about writing with AI, write a post. Keep it direct, helpful, conversational \u2014 and please, for the love of clarity, be specific when you share examples \u2014 leaning into thoughts you\u2019ve identified in my examples, and avoid any cliche AI constructions or phrasing.\u201d<\/p>\n Here are the first paragraphs that each platform came up with. For the sake of brevity, I won\u2019t share the full article each developed. However, this should give you a sense of content, approach, and voice.<\/p>\n Initial thoughts?<\/p>\n This sounds like me. But, there are definitely some AI-sentence structures that I try to keep to a minimum \u2014 namely:<\/p>\n Now, I\u2019ve been known to do ALL of these. But I always watch for content like this because it just feels, well, average.<\/em><\/p>\n Okay \u2014 sort of a swoon here, because even though this feels more AI-like than most of what I\u2019d write, it also is sort of close to something I\u2019d write.<\/p>\n Here\u2019s where it falls short. I\u2019d never:<\/p>\n BUT, I don\u2019t think it would take that much work to polish it up and get it into something I\u2019d say.<\/p>\n I\u2019m going to stick to my guns here. I still absolutely love the \u201cHuman-in-the-Loop\u201d idea. It got an A from me.<\/p>\n Execution is a flat C-minus. Sorry, Gemini, I realize this is a first date and all, but, this definitely doesn\u2019t work for me.<\/p>\n Despite the title promise of not sounding like a robot wrote it, this definitely screams AI. Here are the tells for me:<\/p>\n This isn\u2019t goodbye, though, Gemini. We\u2019ll still edit, and after that, I\u2019m willing to give you another chance.<\/p>\n It\u2019s a close one, but Claude is in the lead, followed CLOSELY by ChatGPT. Gemini is nowhere near the finish line.<\/p>\n Here are the metrics I considered:<\/p>\n Did the draft feel like me?<\/strong><\/p>\n Was it structured well, with logical flow?<\/strong><\/p>\n\n
AI-Generating Blog Post Ideas<\/strong><\/h2>\n
Sample Prompts<\/h3>\n
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How ChatGPT Performed<\/strong><\/h3>\n
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How Claude Performed<\/strong><\/h3>\n
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How Gemini Performed<\/strong><\/h3>\n
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The winner?<\/strong><\/h3>\n
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Outlining the Post<\/strong><\/h2>\n
How ChatGPT Performed<\/strong><\/h3>\n
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How Claude Performed<\/strong><\/h3>\n
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How Gemini Performed<\/strong><\/h3>\n
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The Winner?<\/strong><\/h3>\n
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Writing the Post<\/strong><\/h2>\n
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How ChatGPT Performed<\/strong><\/h3>\n
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How Claude Performed<\/strong><\/h3>\n
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How Gemini Performed<\/strong><\/h3>\n
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The winner?<\/strong><\/h3>\n
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