{"id":418,"date":"2025-04-24T16:42:46","date_gmt":"2025-04-24T16:42:46","guid":{"rendered":"http:\/\/buywyo.com\/?p=418"},"modified":"2025-06-23T11:26:25","modified_gmt":"2025-06-23T11:26:25","slug":"why-strategic-outcomes-matter-more-than-features-in-b2b-sales","status":"publish","type":"post","link":"http:\/\/buywyo.com\/index.php\/2025\/04\/24\/why-strategic-outcomes-matter-more-than-features-in-b2b-sales\/","title":{"rendered":"Why Strategic Outcomes Matter More Than Features in B2B Sales"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.thesalesblog.com\/blog\/why-strategic-outcomes-matter-more-than-features-in-b2b-sales\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Why Strategic Outcomes Matter More Than Features in B2B Sales\" class=\"hs-featured-image lazyload\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\" data-src=\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/04\/selling-business-outcomes-b2b.jpg\"> <\/a>\n<\/div>\n<p><em>Buyers no longer care about your features\u2014they care about the future outcomes you can help them create.<\/em><\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fwhy-strategic-outcomes-matter-more-than-features-in-b2b-sales&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buyers no longer care about your features\u2014they care about the future outcomes you can help them create.<\/p>\n","protected":false},"author":1,"featured_media":420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/418"}],"collection":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":2,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":421,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/418\/revisions\/421"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}