{"id":422,"date":"2025-04-18T16:25:22","date_gmt":"2025-04-18T16:25:22","guid":{"rendered":"http:\/\/buywyo.com\/?p=422"},"modified":"2025-06-23T11:26:26","modified_gmt":"2025-06-23T11:26:26","slug":"the-death-of-solution-selling-and-what-replaces-it","status":"publish","type":"post","link":"http:\/\/buywyo.com\/index.php\/2025\/04\/18\/the-death-of-solution-selling-and-what-replaces-it\/","title":{"rendered":"The Death of Solution Selling (and What Replaces It)"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.thesalesblog.com\/blog\/the-death-of-solution-selling-and-what-replaces-it\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Death of Solution Selling (and What Replaces It)\" class=\"hs-featured-image lazyload\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\" data-src=\"http:\/\/buywyo.com\/wp-content\/uploads\/2025\/04\/death-of-solutions-selling.jpg\"> <\/a>\n<\/div>\n<h2>Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes<\/h2>\n<p>Clients don\u2019t buy solutions\u2014they buy results. A sales approach that positions your product or service as \u201cthe solution\u201d assumes the client understands their problem. It also assumes that you fully understand the problem. Today, top performers lead the conversation by redefining the client\u2019s problem, based on what you and the client learned from your discovery diagnosis.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fthe-death-of-solution-selling-and-what-replaces-it&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes Clients don\u2019t buy solutions\u2014they buy results. A sales approach that positions your product or service as \u201cthe solution\u201d assumes the client understands their problem. It also assumes that you fully understand the problem. Today, top performers lead the conversation by redefining the client\u2019s problem, based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/422"}],"collection":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":2,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":425,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/posts\/422\/revisions\/425"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/buywyo.com\/index.php\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}