Surveys are one of the best ways to gather customer feedback. But I can tell you from experience that crafting a survey from scratch can be a pain. That’s why I set out to find the best free survey maker by testing 16 feature-rich, zero-cost options.
With the right free survey tool, you can produce high-quality surveys with beautiful formatting and a rich variety of question types. Read on to discover my top picks for easy-to-use, free survey makers that generate actionable insights for your brand.
Table of Contents
What makes a good survey maker?
In my opinion, there’s no such thing as the perfect survey tool. It comes down to personal preference, goals, and how you want it to integrate with your workflows. When I needed to create a sign-up form for my band’s street team, I turned to Google Forms because I only needed to collect email addresses and the answers to a few basic questions. It made sense since I already used Gmail for the business.
A good survey maker is one that meets your needs. So, check out this article, take a couple of tools for a spin, and you’ll find the best free survey maker for your team in no time.
How I Chose the Best Free Survey Tools
I evaluated this collection of free survey tools based on various criteria and features. Given my background as a former HubSpot support rep, I have high expectations for free software. Any free survey tool that I consider “the best” needs to be intuitive, attractive, and not lacking in any features like question types or templates.
Free Plan Features
If a tool says it’s free, I expect it to remain that way. The last thing I want is a “free” survey tool that asks me to upgrade to publish my survey.
The free survey makers on my list are free through and through, so don’t worry about hidden charges or crucial features locked behind paywalls.
Pro tip: Be thorough when evaluating the limitations of free plans. You might see a platform offering unlimited survey questions, but I’ve seen some sneaky limitations on exports, responses, and integrations. Be sure to verify all the features you need before committing.
UX and Ease of Use
The last thing I want to deal with is a glitchy interface that’s a pain to deal with. More importantly, I don’t want it to be a royal pain for clients or research participants to use. Getting the best data relies heavily on making it easy for respondents to respond. With that in mind, I focused on questions like:
- Is this tool easy for me to use as a researcher and survey creator?
- Is it easy for respondents to fill out the survey?
- Does it load quickly and reliably?
- Can people access the link and use it easily without jumping through hoops?
Pro tip: Remember to test your tool’s UX from the customer’s perspective. Fill out some sample surveys to ensure that it is easy for respondents to use and free of frustrations.
Tool Design
I value software’s aesthetics. If a free survey maker looks and feels pleasant, I’m more likely to use it and get value from it. In today’s software landscape, there is no excuse for ugly or poorly designed tools. The free survey makers on this list look as good as they function.
Pro tip: Choose a tool that lets you customize the colors and fonts of your surveys to match your brand’s style. This small touch makes your surveys feel clean and professional.
Available Templates
In my opinion, pre-made templates are an essential feature of a good survey design tool. They allow me to get started quickly and customize an already field-tested template instead of worrying about building a survey from scratch.
Pro tip: A Net Promoter Score (NPS) survey is essential for measuring customer satisfaction and loyalty, and I expect any free survey maker to include an NPS template out of the box.
AI Survey Creation
Every software on the market is hopping on the AI hype train in one way or another. Free survey makers are no exception, but I don’t think it’s hype. AI can be super helpful in brainstorming survey questions that support your goals.
Not every free survey maker I included on this list has AI survey creation features, but some do, and I think it’s a valuable feature that can save time and help you uncover new questions and perspectives that you may not have thought to explore otherwise.
Pro tip: Use AI to generate intelligent follow-up questions based on initial responses.
Question Types and Logic
Free survey makers should allow multiple question types, such as:
- Multiple choice
- Yes/no
- Open-ended
- Rating scale
- Likert scale
And much more.
Free survey makers that allow a variety of questions make it easier to get the data you want by asking the right questions.
In addition, I love when free tools include skip logic and branching so you can intelligently send respondents to different survey questions based on their responses.
1. HubSpot Free Online Form Builder
- Best for: Conversions
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: Unlimited Responses (up to a million CRM contacts allowed)
Features and Compatibilities
HubSpot’s Form Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM.
You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. After the form is submitted, the survey can trigger notification emails that either follow up with customers or alert your team to new leads. You can either integrate the form into your site or snag a link to send to your audience.
HubSpot’s free form builder also provides:
- Analytics to help you learn more about how your audience is using your forms.
- The ability to keep individual form data separate.
- Customizable CTAs.
- Simple editor.
- Direct integrations with Salesforce and HubSpot CRM tools.
- Multiple template formats that you can quickly customize.
What I Like
I love the versatility of HubSpot’s form builder and the fact that you can use it for a variety of goals that include:
- Newsletter sign-ups.
- Event registrations.
- Gated content downloads.
- Contact us submissions.
The other huge highlight for me is that you get access to many robust features without upgrading to the paid plans. If you decide to use the marketing hub, you can get some additional personalization features and automation. However, the platform on its own is enough for most survey needs.
Paid Plans
Though HubSpot’s Free Form Builder is already powerful, more advanced versions that include additional customization options and automation are available through HubSpot’s paid Marketing Hub plans. Keep in mind that all paid Marketing Hub plans have the same advanced survey features.
Pricing:
- Marketing Hub Starter — $15 per user/month.
- Marketing Hub Professional — $800/month (includes three seats).
- Marketing Hub Enterprise — $3,600/month (includes five seats).
2. SurveyMonkey
- Best for: Simple surveys
- Number of Survey/Form Questions: 10
- Number of Responses Allowed: 25
Features and Compatibilities
SurveyMonkey is a good option for smaller businesses with fewer clients, as the free version only allows each survey to include 10 questions and collect 25 responses. I found it simple and intuitive to create surveys using this tool, and I liked how I could quickly share them via link or embed them into my website with an easy-to-access embed code.
Despite the limitations on the number of questions and responses, SurveyMonkey allows your team to create unlimited surveys.
SurveyMonkey features a library of hundreds of high-quality templates, including NPS surveys, customer service feedback surveys, employee engagement surveys, and more.
Having used SurveyMonkey many times, I can personally attest to its easy-to-use interface and intuitive workflows. In addition, the platform’s widespread recognition makes it a good choice for building trust with respondents unfamiliar with your organization.
What I Like
SurveyMonkey’s Genius AI is really cool.
It helps you build professional surveys in minutes. All you have to do is describe the goal of your survey and the type of feedback you desire, and SurveyMonkey’s AI will generate a unique survey explicitly crafted to your needs. Here’s an example of a prompt you might enter:
I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended high-level questions about the experience. Then, if they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.
I really liked the AI feature — even though it didn’t quite structure the logic the way I would have, it was easy to dive in and adjust it. (Since I’m still on a free trial, I had access to conditional logic. However, that’s a feature not typically included in the always-free “Basic” plan.) I also love that SurveyMonkey AI features sentiment analysis, which instantly analyzes the overall sentiment of feedback from your customers.
Paid Plans
In addition to its free basic plan, SurveyMonkey offers various paid plans for individuals and teams. Individual plans offer unlimited questions per survey, increased survey responses, data exports, customization, and more.
Team plans offer similar features as the Individual plans but with added collaboration features like survey sharing with controlled access, shared asset libraries, and integration with collaboration apps like Slack.
Individual Plans
- Advantage — $39/month
- Standard — $99/month
- Premier — $139/month
Team Plans
- Team Advantage — $30 per user/month (includes three users).
- Team Premier — $92 per user/month (includes three users).
- Enterprise — Custom pricing.
3. ProProfs Survey Maker
- Best for: Startups and microbusinesses
- Number of Survey/Form Questions: Unspecified
- Number of Responses Allowed: 50/month
Features and Compatibilities
ProProfs Survey Maker offers a free plan that lets you create unlimited surveys. However, the catch is that you are capped at 50 monthly responses. If you have a small business and are only looking to run some small surveys here and there, these limitations shouldn’t be an issue.
ProProfs comes with over 100 ready-to-use templates and supports every question type you could ever need (multiple-choice, Likert scale, open-ended, etc.). In addition, ProProfs has advanced logic and branching features to dynamically serve different questions based on respondents’ previous answers.
To top it all off, ProProfs integrates with popular apps and offers advanced reporting features at the free tier.
Here’s a round-up of the features you have access to with ProProfs’ free plan:
- 100+ ready-to-use templates.
- 20+ question types, including ratings and buttons.
- Sidebar forms.
- Branching and skip logic.
- Multiple share options.
- Integrations.
- Email notifications.
- Reporting and analytics.
What I Like
I love that ProProfs’ free plan has virtually every feature found in premium plans. The catch is that you only have 50 responses. If you are running small surveys, then that’s perfect. Otherwise, you’ll likely need to upgrade at some point in the future.
However, if you’re looking for an always-free plan with higher/no limits, then I suggest continuing your search.
Paid Plans
To get more than 50 responses, you’ll need to sign up for one of ProProfs’ paid plans. I like that every ProProfs plan is all-inclusive, and you don’t need to pay extra for multiple users. Each plan features unlimited responses.
- Essentials — $19.99/month
- Business — $49.99/month
- Enterprise — $149.99/month
4. Jotform Survey Maker
- Best for: Accessibility and conditional logic functionality, freelancer payments, and document signings.
- Number of Forms: 5
- Number of Survey/Form Questions: 100
- Number of Responses Allowed: 100/month
Features and Compatibilities
While I hadn’t personally used the backend of JotForm Survey Maker before writing this, I’ve certainly taken surveys created with JotForm, and the experience has been pleasant overall.
The free survey maker plan is reasonably robust and allows you to easily create, distribute, and analyze your surveys. You can drag and drop questions into your desired format, and the platform supports a wide range of question types, including multiple-choice, drop-down, slider, open-ended, and more.
Jotform surveys are customizable with branding elements such as logos and colors (at paid tiers) and include conditional logic and form calculations, meaning every survey can be unique to the person taking it.
It also provides robust data analysis tools that present results in real-time with graphs and dashboards. The integration and template libraries are extensive, and powerful automation features are available.
What I Like
When I tried Jotform, I loved that it showed me some of the most popular templates right off the bat and allowed me to search for others or start from scratch.
My favorite two features of the free plan are perfect for freelancers and small businesses starting out who need a contracting and payment solution:
- You can accept up to 10 payment submissions using common payment processors like Stripe, Square, and PayPal.
- You can have up to 10 signed documents each month.
However, I was blown away by how simple it was to create a form, customize the design and layout, and share it. This will be at the top of my list the next time I look for a new free survey maker.
Lastly, I liked that because JotForm is a subscription, you can upgrade or downgrade whenever you like. If you need more forms or responses, you can increase your subscription to handle and adjust the surge afterward.
Paid Plans
The free starter plan offers all features, excluding HIPAA-friendly surveys.
Consider a paid plan if you need to collect more responses or send out more surveys. Jotform offers a 50% discount for educational organizations and nonprofits, and annual plans can also save you up to 20%.
- Bronze — $34/month
- Silver — $39/month
- Gold — $99/month
- Enterprise — Custom pricing
5. Delighted
- Best for: Large companies
- Number of Responses Allowed: 25/month
- Number of Surveys & Projects: One project with unlimited surveys
Features and Compatibilities
Delighted is an easy-to-use yet surprisingly robust survey solution. I tested out the free survey maker and was very impressed with the clean UI and intuitive workflow. I created an NPS survey with the click of a button and deployed it via link within seconds.
Delighted is a Qualtrics company, which means that as your company grows, you can migrate seamlessly to a full-stack enterprise experience management solution.
The free plan allows you to:
- Use any templates.
- Customize your branding.
- Deliver the survey on a platform of your choice.
- Remind your audience to take the survey.
- Use conditional logic.
- Get AI recommendations for questions — and more.
What I Like
I liked the AI-powered question recommendation engine, which analyzes the previous questions in your survey and offers follow-up options. Just for fun, I made a little survey about pizza, and here are some of the AI-recommended questions it suggested to me:
Delighted is an attractive and easy-to-use free survey maker. Unfortunately, with a cap of 25 survey responses per month, it is unlikely to be a long-term solution if you expect to grow your survey responses. If I were surveying a one-off project, I would consider Delighted for its ease of use and attractive, powerful surveys.
Paid Plans
Delighted offers several paid plans with additional features and higher response limits. In my opinion, even at the paid tiers, Delighted is still a bit stingy with their response limits. For example, the Starter plan is limited to 50, a limit that other options on this list offer for free.
The Premium plan is capped at 500 responses per month, which seems low for enterprises looking to survey a large customer base. Delighted’s lack of generosity in limiting responses, however, is counterbalanced by the quality of its software.
- Starter — $17/month
- Growth — $35/month
- Advanced — $134/month
- Premium — $224/month
6. Survicate
- Best for: Short-term surveys
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: 25/month; cumulative 300 max responses per survey
- Number of Surveys Allowed: 1 active survey at a time
Features and Compatibilities
Survicate offers a feature-rich free survey maker with AI functionality and hundreds of templates, including ones for common survey types like NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES).
While Survicate allows you to create many types of advanced surveys in the free tier, you are limited to 25 responses per month, and more importantly, you can only have one survey active at a time. In addition, Survicate will only retain your data for one month at the free tier.
Survicate’s free plan will suit you well if you want to create a one-and-done survey. However, if you want an ongoing solution to create multiple surveys and collect many responses, you’ll need to upgrade to a paid tier or look elsewhere.
What I Like
I like that Survicate lets you run feedback surveys directly within your mobile app. You can trigger surveys to appear on specific screens, at certain points of the user journey, or based on traits like device type and OS.
Of course, I had to check out Survicate’s AI, and it performed well.
I took their prompt for “Overall Customer Satisfaction”:
Generate a survey centered on assessing the general satisfaction levels of our customers, touching on product quality, customer service interactions, and overall brand perception.
And then, I added the same text used on another free survey maker with AI capabilities:
I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended high-level questions about the experience. Then, if they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.
I was pleased with the types of questions their AI solution generated. Although I’d probably adjust some of the questions based on personal preferences, I love that you don’t have to create everything from scratch.
Overall, I was impressed with Survicate’s interface and loved how easy it was to preview my surveys from the audience’s perspective.
Paid Plans
Survicate’s free plan will help you create a high-quality survey with ease. However, if you want multiple surveys running at once or need more than 25 responses per month, you’ll have to pony up some cash.
- Growth — $49/month
- Starter — $79/month
- Volume — from $299/month
- Pro — from $299/month
- Enterprise — from $499/month
7. SurveySparrow
- Best for: Beautifully designed surveys
- Number of Survey/Form Questions: 10 per survey
- Number of Responses Allowed: 50/month
- Number of Surveys Allowed: 3 in free plan
Features and Compatibilities
SurveySparrow’s free plan allows you to create up to three active surveys, each containing up to 10 questions with a maximum of 50 monthly responses. SurveySparrow surveys let you pick from over 30 question types, including more unique options like file upload questions.
SurveySparrow claims to offer “conversational surveys,” which, to be honest, I don’t understand. It has all the competitive features you expect, like AI-assisted survey generation and analytics, but the conversational survey claim seems like marketing mumbo jumbo to me.
That said, I think what sets SurveySparrow apart is its emphasis on creating beautiful-looking surveys. Here’s a shot of its survey editor, which was easy to use and reminded me of the design assets available on Canva.
What I Like
I like that SurveySparrow’s templates are fun and design-oriented. Many other free survey tools let you create surveys quickly, but they are often bland-looking and text-based. SurveySparrow comes loaded with templates that are colorful and engaging, like so:
Paid Plans
In addition to its free basic plan, SurveySparrow offers a variety of paid plans tailored for individuals and teams. Individual plans provide features such as unlimited questions per survey, increased survey responses, and advanced reporting tools.
Team plans include all the features of the Individual plans while adding collaboration capabilities. Teams can easily share surveys, control editing permissions, and integrate with other collaboration applications.
Individual Plans
- Basic — $19/month
- Starter — $30/month
Team Plans
- Business — $60/month for three users
- Professional — $249/month for five users
- Enterprise — Custom pricing
8. forms.app
- Best for: Intuitive surveys & closed feedback loop.
- Number of Survey/Form Questions: 50
- Number of Responses Allowed: 1,000
- Number of Surveys Allowed: 25
Features and Compatibilities
forms.app is an all-around survey tool that allows you to quickly create surveys, forms, and questionnaires within an intuitive interface. You can customize your surveys to your brand style by changing the fonts and colors, and you can even access custom CSS for advanced customization.
Along with some features that make your survey more intuitive — such as conditional questions, recall answers, and personalized email notifications — forms.app also offers a closed-loop feedback feature, so you can contact people directly within the app about their feedback and get additional details or simply let them know you appreciate their input.
forms.app offers various templates, such as market research surveys, marketing surveys, feedback surveys, CSAT surveys, and CES surveys. You can collect data for your business, analyze the responses with advanced statistics, and gain further insights with AI.
Additionally, forms.app provides numerous native integrations with popular tools such as Google Analytics, Mailchimp, and Slack, as well as third-party integrations through Zapier to optimize your workflow.
The free plan allows you to:
- Use AI to create surveys.
- Choose from 5,000 ready-made templates.
- Connect with your business tools.
- Get AI insights.
- Enable saving and continuing later for long surveys.
- Embed your form as a pop-up.
- Create forms on mobile.
What I Like
I liked forms.app’s efficiency in terms of price and performance the most. You can access almost all advanced features on the free plan. You can use AI to create better surveys, personalize your questions, send email notifications, and share or embed your survey in different ways.
It’s a nifty tool for most types of surveys, and it has some nice surprises, such as save and continue later (it’s a lifesaver for long surveys), multi-page surveys, question groups, a custom domain, and messaging.
I especially like the messaging feature, which lets you contact specific respondents to discuss their feedback.
Paid Plans
forms.app has a very generous free plan compared to most options on this list. With limits like 25 forms and 1,000 responses per month, you could easily stick with forms.app’s free plan forever if you had to. However, forms.app does offer upgraded packages that unlock higher response thresholds and additional features.
- Basic — $15/month
- Pro — $25/month
- Premium — $59/month
9. QuestionPro
- Best for: Small studies requiring surveys with somewhat advanced features.
- Number of Survey/Form Questions: 10
- Number of Responses Allowed: 200 per survey
- Number of Users/Projects Allowed: 1
Features and Compatibilities
QuestionPro is known for its robustness. The platform offers various features, from different question types to advanced logic and integrations. Its free license, Essentials, provides access to several advanced features, allowing you to conduct highly professional studies without spending a dime.
Distribution and customization options are significant strengths. For distribution, you can reach your target audience via email, live survey URLs, social media, and even access their pool of survey respondents.
The free plan allows you to use fairly advanced design features without extra cost. You can customize any pre-designed themes with your brand’s colors, insert your logo, use images, audio, and video, and even personalize the thank-you page, among other functionalities.
What I Like
My favorite part about QuestionPro is that its free license includes features that could be considered advanced, such as 30 question types, integration with Google Sheets, and branching logic, which are often paid options on similar platforms.
Additionally, its extensive template gallery is a strong point. They’ve also started experimenting with AI, allowing you to create surveys using their QxBot. This is particularly helpful if you find it challenging to formulate questions or structure a questionnaire.
Their paid plans offer functionalities that I highly recommend. For instance, the customization options are excellent, enabling you to align surveys closely with your brand. If you’re a more advanced user, you can utilize their CSS editor to take personalization to the next level.
All these features make this platform robust and highly adaptable to any project.
Paid Plans
QuestionPro offers various paid plans to unlock its full potential and eliminate many limitations of the free license. With the Essentials license, you can access multiple question types, logic, and integrations. Upgrading to higher-tier plans like the Advanced License or Team Edition provides additional features such as advanced logic, enhanced customization options, multi-user collaboration, and advanced integrations with platforms like HubSpot.
Pricing:
- Advanced — $99 per user/month
- Team — $83 per user/month
- Research Suite — Custom pricing
10. Sogolytics
- Best for: In-depth surveys for individuals, small teams, and enterprises.
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: 100 per survey/year with a maximum of 200 responses/year.
- Number of Surveys Allowed: Unlimited
Features and Compatibilities
Sogolytics is a comprehensive survey platform with a competitive free plan. I like that it features unlimited surveys and questions. However, the main limitation is that you get 100 responses per survey, with a cap of 200 responses total per year.
Sogolytics has expected features like AI survey creation, multi-lingual support, and advanced reporting tools. AI survey creation is even available at the free tier — a significant advantage for this free survey maker.
Sogolytics is a comprehensive survey platform with use cases ranging from customer service to market research and legal/compliance.
What I Like
I love that their free trial mentions that it outperforms Google Forms. I wouldn’t have thought to compare the two, but as I tested the platform, I realized that it felt like Google Forms’ more beautiful step-sister.
The UX for the audience is great, too. While it appears to have a similar overall layout as Google Forms, it’s more user-friendly, less clunky, and more modern.
Because I love testing AI features, I dove into creating AI-assisted surveys with Sogolytics. Note that the free plan limits usage to 10 AI prompts per day.
I took their prompt for “Overall Customer Satisfaction”:
Generate a survey to evaluate satisfaction with support services offered to small businesses, including financial advising, marketing support, and regulatory guidance.
Then I added the same text I used for the other free survey makers with AI capabilities:
I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended, high-level questions about the experience. If they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.
While logic isn’t a feature in the free plan, Sogolytics AI created the structure that would best support my needs for the testimonial request feature, with three pages to support the conditional logic.
Paid Plans
Beyond the extensive feature set of the free plan, Sogolytics paid plans offer access to several cutting-edge features, including advanced logic and design flows, in-depth analytics and integrations, and even complete customer and employee experience management solutions.
- Plus — $25/month
- Pro — $66/month
- Premium — $99/month
- Enterprise — Custom pricing
11. Typeform
- Best for: Engaging surveys with a design-forward look and feel.
- Number of Survey/Form Questions: 10
- Number of Responses Allowed: 10/month
Features and Compatibilities
I love Typeform surveys. As a respondent, I’ve found Typeform surveys to be a joy to fill out. They are beautiful and intuitive, and something about clicking the buttons is satisfying and pleasant.
So, what is Typeform? It’s a free survey maker that lets you customize your survey’s design to take the aesthetic up a notch, leading to an incredible customer experience with custom surveys.
Some features on their free plan include:
- Flexible design with templates.
- Logic that includes branching, calculations, scores, and variables.
- Hidden fields.
- AI survey creation
- Custom endings (which can be great for quizzes).
- Follow-up messages and the ability to download results.
- The ability to import surveys from Google Forms.
There are also over 70 integrations, including Dropbox, Google Sheets, Square, Notion, and Slack. Some integrations are only available with a paid subscription, but you can check this inside the free account by clicking “Connect” to any survey you create.
Better yet, the Typeform and HubSpot integration can help you unlock the full potential of your surveys by streamlining your data collection and customer relationships.
What I Like
My favorite thing about Typeform is how easy and intuitive it is to create beautiful-looking surveys. By clicking the “design” button in the survey editor, I could choose from various included themes to make my surveys look professional and well-thought-out.
Typeform also allows you to create and save a brand kit theme so that you can have a consistent design across all of your surveys that matches your brand’s style. Unfortunately, this feature is only available for paid tiers.
Using Typeform, I created an NPS survey with a single click of a button, and it looks great.
Overall, I found Typeform a sleek, modern survey solution that made it easy to create attractive surveys that respondents will want to fill out. Their AI survey creation tool is powerful, and their survey editor is robust yet not overwhelming.
Unfortunately, Typeform’s free plan only allows 10 responses, so you’ll likely need to upgrade to get the most out of the tool. However, if I only needed to create a one-off survey with limited respondents, Typeform would be one of my first choices.
Paid Plans
In addition to everything included in the free plan, Typeform’s paid plans include increased monthly response allowances, unlimited questions per survey, access to dropoff rates, video questions and answers, and more. They offer a Basic plan for individuals and various team plans for larger businesses and marketing teams.
Pricing:
- Basic — $25/month
- Plus — $50/month
- Business — $83/month
- Growth Essentials — $166/month
- Growth Pro — $291/month
- Enterprise — Custom pricing
12. SurveyPlanet
- Best for: Creating unlimited surveys with a user-friendly interface.
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: Unlimited
- Number of Surveys Allowed: Unlimited
Features and Compatibilities
SurveyPlanet offers a free survey maker without limitations. Throughout my testing of survey tools, I typically found that free plans imposed some restrictions on the number of responses or surveys that make upgrading necessary for growth. SurveyPlanet separates itself from the pack with unlimited surveys and responses at the free tier. If I needed to produce many basic surveys, SurveyPlanet would be my top choice.
That being said, SurveyPlanet does hide some more advanced features behind a paywall. For example, AI-assisted survey generation is only available in the Pro tier, a feature available in other free survey makers on this list. In my opinion, AI survey creation is nice to have but not crucial. If your priority is crafting many free surveys without limitations, I’d say it’s a worthwhile tradeoff.
Here are some of the features available at the free tier:
- Welcome and success messages.
- Two survey player types.
- Anonymous surveys.
- Single-click survey duplication.
- Multiple share options.
- Over 90 pre-written surveys.
- Support for over 30 languages.
What I Like
SurveyPlanet has a no-nonsense interface. It’s clean, minimal, and easy to use. Using SurveyPlanet, I was able to craft a survey with just a few clicks, and previewing it from the audience perspective was a breeze:
My favorite thing about SurveyPlanet is its value. It’s free to create unlimited surveys without limits on how many responses you can collect. That’s something I can’t say about most free survey makers on this list. Of course, this comes as a tradeoff with certain more advanced features restricted to paid tiers, but if you only have basic survey needs, SurveyPlanet is a no-brainer.
Paid Plans
SurveyPlanet offers two paid tiers that unlock key features missing from the free plan — notably AI survey creation, question branching, and custom themes.
Pricing:
- Pro — $20/month
- Enterprise — $350/year
13. Usersnap
- Best for: Visual feedback, bug tracking, and website feedback surveys.
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: 20 responses with the free trial
Features and Compatibilities
Usersnap is a platform designed to collect, organize, and manage user feedback. While other traditional survey platforms focus primarily on creating surveys to gather user opinions and feedback, Usersnap has a more specific use case, mainly allowing users to submit highly contextual, visual feedback directly within applications.
For example, Usersnap allows customers to report issues with annotated screenshots, providing support and development teams with much-needed context to squash bugs. Accordingly, Usersnap is better suited to product development and bug tracking than NPS and other customer satisfaction surveys.
The platform also seamlessly integrates with various project management tools, ensuring a smooth workflow for development teams using Jira or Azure DevOps.
Paid Plans
Usersnap offers a free trial with a limit of 20 responses. After that, you’ll have to pay up! Paid tiers include various features, such as micro surveys, pop-ups, feedback widgets, browser extensions, and smart logic-based surveys.
Pricing:
- Starter — $39/month
- Growth — $89/month
- Professional — $159/month
- Premium — $319/month
14. Google Forms
- Best for: Creating unlimited simple surveys with seamless integration into the Google ecosystem.
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: Unlimited
- Number of Surveys: Unlimited
Features and Compatibilities
Google Forms is an entirely free survey-building application that enables users to create unlimited surveys, quizzes, and forms within a familiar, intuitive interface.
With Google Forms, it’s easy to export data as it automatically syncs with Google Sheets.
With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses and individuals who want a complete range of features within a simple interface.
What I Like
Google Forms is one of my favorite free survey platforms on this list. It is free with no limits and comes packed with advanced features, including AI survey creation using Google’s Gemini.
I used the AI-assisted survey generation feature to create a street team sign-up form for my band, and honestly, I was blown away.
I had created a similar form from scratch a few years ago (before AI survey creation was a thing), and the AI-generated version I received today was nearly identical and much faster to set up.
My only qualm with Google Forms is that the surveys you create will always look like Google Forms. This is not necessarily bad since Google is such a well-known and respected brand; respondents won’t be surprised to see a Google Form. However, if you want a more customizable, professional, and branded-looking survey, I suggest looking at other tools like HubSpot or Typeform.
Paid Plans
Technically, Google Forms doesn’t have a paid plan. However, while the entire Google ecosystem tends to be free for personal use (with an email address ending in @gmail.com), you’ll need to pay for a business account to unlock additional features, support, and a custom email domain.
15. Zoho Survey
- Best for: Survey template options.
- Number of Survey/Form Questions: 10
- Number of Responses Allowed: 100/survey
- Number of Surveys Allowed: Unlimited, with up to 3 active at a time
Features and Compatibilities
Zoho’s free survey maker has everything you need to create effective surveys. While their free plan allows you to create unlimited surveys, each is capped at 10 questions and 100 responses. This is a pretty solid deal in the grand scheme of free survey tools I have researched. Zoho Survey is a good option for smaller businesses that need to create quick, short surveys without many extras. Some notable features include:
- In-mail surveys.
- Pop-up surveys.
- Embeddable surveys.
- Real-time responses.
In addition to native integration with Zoho platforms, Zoho Survey integrates with Google Sheets, Salesforce, and Zapier, making it easy to integrate into existing workflows.
Regarding features, I noticed that Zoho did not mention AI-assisted survey creation or any other AI features. I was surprised by this, given that everyone and their mother are offering AI features these days. That said, I don’t think it’s a deal breaker, and the modest pricing (I’ll get to that below) more than makes up for it.
What I Like
Although I had a bit of a tough time finding the survey template I wanted because there were so many to sort through, once I found one, it was easy to get started and edit the questions.
Once you like a survey (and a format), it’s easy to duplicate. Publishing your survey is simple, and distributing it is as easy as sharing a link.
While it’s not the most intuitive or beautiful option, I do like the simplicity of this free survey maker. It offers a good balance of features and limitations for individuals and small businesses looking to create multiple surveys.
Paid Plans
Paid versions of Zoho Survey offer many valuable features, including multilingual surveys, offline surveys, integrations, advanced reporting, and more. I’ve found Zoho an affordable option compared to other survey makers on this list — prices below.
- Basic — $9/month
- Plus — $35/month
- Pro — $49/month
- Enterprise — $109/month
16. Zonka Feedback
- Best for: Omnichannel feedback management with customer support capabilities.
- Number of Survey/Form Questions: Unlimited
- Number of Responses Allowed: 50/month
- Number of Surveys Allowed: Unlimited
Features and Compatibilities
Zonka Feedback is a comprehensive survey and customer experience platform designed to create, distribute, and analyze surveys across multiple touchpoints. It features AI-powered survey creation and AI insights, automated workflows, and advanced user segmentation for survey targeting.
In the free version, you can measure NPS, CSAT, and CES metrics via microsurveys and web embeds like feedback buttons and pop-up surveys. You can also distribute your surveys across multiple channels like email, SMS, website, in-app SDKs, QR codes, kiosks, survey apps, and more in its paid plans.
What I Like
Zonka Feedback is a robust AI-powered CX management software that allows you to collect feedback across every touchpoint in the customer journey. With this tool, you can control how and when to send surveys, automate distribution, and get intelligent insights, all in a single platform.
One feature I like is the AI-driven response inbox, which combines survey response collection with customer support features in a centralized collaborative inbox. With the response inbox, you can quickly raise a support ticket based on customer feedback and realize valuable insights into the customer experience.
Paid Plans
In addition to their free plan, Zonka Feedback has multiple paid tiers with advanced features like randomization, piping, offline/on-premise survey capabilities, survey distribution across numerous channels, integration with other apps, and complete CX management and automation.
Price:
- Starter — $49/month
- Professional — $99/month
- Growth — $199/month
- Enterprise — Custom pricing
Best Survey Services
As much as I love free survey-making software, outsourcing your survey operations to a market research company can save you much time and effort. If you have the budget, you can let experts handle everything from building, managing, and analyzing survey results. That way, you can focus on acting on the insights.
Survey services can be beneficial for:
- Marketers. Marketers can use insights from these survey services to fine-tune their marketing strategies by measuring how consumers respond to products, messaging, and campaigns.
- Researchers. Researchers can use survey services to gather targeted data for studies, reports, and client projects.
Survey companies offer brands various services, including mail surveys, online surveys, in-depth research, participant interviews, and detailed analytics reports. Let’s check out a few of the top survey service providers below.
Toluna
Best for: Midsize to enterprise-level businesses.
Toluna is a market research company offering an easy-to-use survey platform, focus groups, and in-person interviewing services. The company boasts a global panel of over 43M participants across 70 countries, ensuring a global audience ready to answer surveys and provide insights. Given its reach, it’s no surprise that Toluna counts Sony, Amazon, and Kellogg’s as clients.
Quest Mindshare
Best for: Midsize to enterprise-level businesses.
Like Toluna, Quest Mindshare offers everything from online surveys to focus groups. They provide over 1M panelists from over 20 industries in 30+ countries. Given its reach, Quest Mindshare is an excellent option for those running a global brand requiring deep insights. B2B research is their specialty, accounting for 65% of the company’s transaction volume. Notable clients include CBS, Chevron, and Comscore.
Askia
Best for: Midsize to enterprise-level businesses.
Market Research group Askia has the edge of being run by a team of self-described “geeks, researchers, product testers, statisticians, fanatical client support specialists, usability experts, and quantitative research enthusiasts.”
As a result, clients get to lean on Askia’s expertise and leverage its cutting-edge AI technology to automate gathering consumer insights. The app platform makes it easy to create a variety of questionnaires for the web, in-person, or by phone. These surveys can then be easily modified live without any downtime on this mobile-first platform.
Begin Using Free Online Survey Makers and Tools
In my experience, surveying customers is just one piece of building a feedback system that continually refines your customer experience efforts. Now that you have some tools to collect responses, you can gain valuable insights that drive customer satisfaction and boost your bottom line.
Editor’s note: This article was originally published in February 2025 and has since been updated for comprehensiveness.
